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Alfa Ovens


Alfa 31" Stone Large Outdoor Countertop Gas Pizza Oven

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Alfa has been producing ovens for over 40 years being inspired by constant innovation, careful selection of all-Italian materials, and an almost maniacal attention to detail. Products with a unique design fitting well into rustic or contemporary decors, in terraces as well as gardens, or in the vast restaurant industry at large.

Why choose Alfa Oven?

Design & Performance

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“Being the world’s most innovative 0°-500°C (1000°F) oven company while maintaining the creativity and the Italian tradition that has distinguished us for over 40 years.”

Domestic Pizza Ovens

Our drive for continuous innovation allows us to make the best use of latest technologies for cooking, grilling and roasting like a true expert. Each Alfa oven is the result of 100% Italian craftsmanship with an international twist.

Alfa Ovens: Fast and High-Performance Appliances

Thanks to continuous innovation process, Alfa ovens deliver the goods. They light up quickly, heat up to 500°C (1000°F) in only ten minutes and can cook a pizza in one minute thus reducing energy consumption and waiting times. To save you more time you can clean them up in just 5 minutes.

History - Made in Italy

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A Family-Owned Business Since 1977

Alfa is a company specialized in wood and gas fired ovens, fireplaces and refractory bricks. In recent years we have concentrated on wood and gas fired ovens for domestic and professional use. Alfa headquarters is based in Anagni, between Roma and Napoli, in the birthplace of pizza.

Oven Pioneering

“We imagine a world where the wood fired oven becomes an intuitive device for everybody. We’d like to bring people back to their roots and see one of our flame ovens in every home.”

In 1977, Rocco and Marcello, two cousins from the south of Italy decided to build a wood fired oven for their backyard parties. They wanted something that looked as good as it cooked. After many unsuccessful attempts, the forno Tradizionale was born…

Flash forward to summer 2010, during a “pizzata” party they have, Rocco’s son Andrea noticed that all the guests loved the pizza, but didn’t like waiting 3 hours to get it. Their patented heat flow technology worked great in their stainless steel heaters. So Andrea said: “Why not use that in our ovens?” His father and uncle were very skeptical at first. The forno Tradizionale had been a favorite for years. Why change it? In the end, though, he got them to let him try if he didn’t compromise the original idea in any way. It worked very well: the smallest oven reached its working temperature in just 10 minutes and baked pizzas for 50 people in only one hour!

For those of you who still like an old classic, don’t worry. Alfa will go on innovating, but be true to our roots as Rocco and Marcello wanted.

Alfa Experience

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Product experience is part of the all-important customer experience and companies are betting big on it; that’s why we host feedback from professionals who have chosen and keep on choosing Alfa ovens for their restaurant activities. Heeding and listening to professionals who use these high-end ovens to bake marvelous dishes day in day out is, without doubt, the best endorsement for customers who decide to buy and install one of our products and to sail through the different models that make up our catalog.

Alfa Ovens

To explain who we are, it’s necessary to focus on our core principle, the quality. Alfa has been producing ovens for over 40 years being inspired by constant innovation, careful selection of all-Italian materials, and an almost maniacal attention to detail. Products with a unique design fitting well into rustic or contemporary decors, in terraces as well as gardens, or in the vast restaurant industry at large.

In the beginning, it was the oven. Now it’s Alfa.

“let’s imagine a world where the wood-fired oven is a tool for everyone and not just for pizzerias or restaurants”

Beauty Meets Innovation in a Unique 0ven

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Innovation is at home at Alfa. Every product is conceived and developed in our plant right by Rome fully respecting traditional materials and processing techniques.

Our made-in-Italy design is the result of nonstop research. The purpose that has motivated our R&D department for many years is to offer our customers the best technical performance coupled with a truly memorable sensorial experience. A powerful combo of form and authenticity. Clean and sharp lines to meet the most stringent aesthetics criteria and simultaneously guarantee maximum functionality.

Each of our ovens is a unique and exceptional item, a crucible where creativity, professionalism, and the all-Italian technological innovation fuse together to satisfy the customer needs. Using our oven is an impressive experience as much as putting it in your home is a feast for the eyes.

Forninox™ Technology

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Forninox Technology

Stainless steel and refractory wood-burning ovens.

Continuous improvement through constant investment in research and innovation has been a pillar of Alfa from day one. Forninox™ technology is arguably our jewel in the crown; we patented it ten years ago and since then it has enabled us to manufacture high-octane STAINLESS-steel and refractory wood-fired ovens, combining the advantages of both materials.

Here you can learn about the technology that allowed us to become market leaders. Whether it is commercial pizza ovens or high-performance home ones, whether it is wood-fired, gas-fired, or electric, Alfa innovatively mixes steel with refractory materials to deliver top-notch ovens.

The Forninox™ Technology

The Forninox™ technology combines the excellent physical and thermal properties of steel and those of refractory bricks, the materials used to manufacture traditional wood-burning ovens.

Alfa ovens, built on Forninox™ technology, reach the same temperature as traditional wood-fired ones but in a much shorter time.

The steel structure is specially designed to withstand thermal and mechanical stress due to the high temperature of the oven. The three-layer ceramic fibre dome insulation allows the temperature to rise quickly and to retain heat longer, thus cutting down fuel consumption.  

The base and the inside of the cooking chamber are made with the best refractory materials so that the oven accumulates heat and gradually releases it to deliver perfectly baked dishes.

This innovation made it possible to manufacture high-performing ovens particularly appreciated by pizza chefs who experienced their advantages first-hand.

That’s why today most of our ovens, including the domestic ones, share this technology: to give all pizza buffs the chance to bake a real pizzeria-quality Margherita at home. Just remember that there’s no shortage of traditional brick ovens in the wide range of Alfa products.

The Forninox™ patent has lately turned 10

Reaching a milestone that highlights the great attention we pay to the design of our STAINLESS-steel wood-fired ovens, to the relentless search for the best materials, and to the implementation of continuous innovation with the purpose of producing great cooking machines for home or business use.

Our technology clearly inspired some of our competitors that tried to market similar solutions but that couldn’t come close to offering the very same performances guaranteed by Alfa ovens.

Alfa high-performance ovens are the result of the development of more efficient structures as well as the use of top-quality materials. Let’s go into some more details.

Continuous Innovation is the Key to Alfa Ovens’ Success.

The Forninox™ technology is just a step in our path of continuous innovation to keep on producing high-performance STAINLESS-steel wood-burning ovens.

But in Alfa, innovation is not the end but a new beginning.

That’s the reason we have recently backed up the Forninox™ patent with a brand-new process that improves the performance of our ovens: the FlueSystem™ patent that allows air to circulate better inside the cooking chamber.

Alfa ovens are simply the best choice for professional and amateur cooks all over the world because they are first-rate, easy-to-use cooking machines to bake succulent pizzas, among other things.

The Advantages of STAINLESS-steel and Refractory Wood-Fired Ovens.

Blending stainless-steel and refractories have been a game-changer for making highly efficient ovens capable of solving the everyday problems of professional and amateur pizza makers. In a few words, here are the main benefits of an oven built with Forninox™ technology:


All Alfa ovens built with the Forninox™ technology are available in a mobile version to look great on every occasion.

For example, by moving them to the restaurant terrace where they can turn it into a bit of a hook to pull in customers.


It is always love at first sight when you meet an Alfa oven! The elegant lines, the sheen of the stainless steel make it a plush piece of furniture to turn your space into a cozy kitchen you’ll want to spend time in.

The double powder coating protects the oven against the bad weather and allows you to use it outdoors year-round. Ideal to add an outdoor kitchen to your home or to put on a cooking show.

Easy Installation

Alfa ovens are ready to use. Just put them onto the base and insert the flue. You can choose between built-in or free-standing models to meet your every need.


 Alfa ovens reach a good temperature to bake Neapolitan pizza in much less time than traditional ones. To explain it in more detail, the time required to raise the oven temperature depends on two factors: the way you manage the fire and the size of the oven. Fire and size being equal, the Forninox™ technology allows you to heat up the oven in a few minutes compared to at least two hours for standard appliances.

Energy Saving

In Alfa ovens the temperature not only rises quickly but it is maintained longer thanks to the super combination of STAINLESS-steel and refractories. As a result, they will pay you back handsomely in fuel efficiency whether they be wood-fired, gas-fired, electric, or hybrid (wood + gas) ovens.


Due to the quality of the materials and the attention to detail, Alfa ovens are designed to last a long time and guarantee stellar performances along the way without the need for expensive maintenance.

The Alfa Firebrick

Alfa has manufactured traditional wood-burning ovens since the 70s using refractory materials produced in-house. The experience and skills gained over many years of R&D have been put to good use to deliver high-performing, solid, and long-lasting wood-fired ovens that please lovers of traditional cooking with a penchant for modern rustic style.

The traditional wood-burning oven must be lit and tended to at least two hours before cooking so that a bed of red-hot embers will heat up the cooking chamber and the floor, more effectively than the flame could do.

This process occurs because the refractory material is a very good thermal insulator that absorbs heat gradually and slowly. This slowness could be considered a disadvantage but when all is said and done, instead it allows to maintain a temperature of around 500°C for a long time to bake for instance a genuine Neapolitan pizza in 60-90 seconds. The heat is accumulated and released little by little which means that larger ovens can bake hundreds of pizzas in a few hours by adding some pieces of wood to the fire in the meantime.

Alfa’s refractories are among the best on the market because they contain high amounts of alumina (aluminum oxide), a substance that stands out for its good insulating capability, low electrical conductivity, and high resistance to acids.

Furthermore, for Alfa ovens built on Forninox™ technology, a layer of Autoclaved aerated concrete (AAC) is added in order to enhance the insulating capability, the energy efficiency and to stabilize temperatures to guarantee more precise cooking.

The Steel of Forninox Wood-Fired Ovens

As we mentioned before, Alfa’s breakthrough innovation is the Forninox™ technology that consists in using stainless steel along with the refractories.

Steel is not suitable for the manufacturing of wood-burning ovens because it can’t withstand the thermal strains to which these appliances are subject. Back in the day, gas-fired ovens hardly reached 250-300°C so that wasn’t a problem at all, but nowadays appliances can easily hit 500°C and steel could be deformed or even pierced with all ensuing consequences.

So, Alfa came up with the idea to combine different types of steel and refractory materials to make the oven structure and dome.

As a result, the most used steel to manufacture the external parts is type 304 also known as 18/10 stainless-steel, mainly used for building commercial kitchens because it’s easy to clean and highly rust-resistant.

Then, it is blended with grade 253 stainless steel that can withstand temperatures above 1 100°C to coat the inside of the dome, which is the part that comes in contact with the cooking chamber, to enhance the overall insulating capability.

To make the combustion chamber of the household ovens, we prefer using type 441 stainless-steel that contains titanium to increase sturdiness and longevity.

Steel also has the non-negligible quality of lightness, that has enabled us to produce high-performing, easy-to-move, and robust wood-burning ovens.

The product that best exemplifies these characteristics is undoubtedly the ONE oven that weighs only 50 kg.

This home wood or gas-fired oven can reach 500° in just 15 minutes and perfectly fits the needs of foodies even when space is in short supply.

Stone - Large

The Stone gas-fired oven is born of a brand-new concept pioneered by Alfa Forni that combines design and innovation to present a stainless-steel front arch. You can safely place the oven onto the Alfa table without running the risk of scuffing the surfaces thanks to its anti-stretch legs.

Designed and made in Italy as a result of more than 40 years’ experience in direct heat cooking.

The go-to oven for baking any type of dish from pizza to meat, veg, and desserts. For slow cooking recipes such as desserts, the door glass will help you check the food as it bakes, an Alfa Forni’s distinctive feature.

Throwing pizza parties at your home will be a doss with the Stone M; in fact, the stainless-steel vault speeds up heating time like no other gas-fired oven in the market, and in just 30 minutes you will be ready to bake! Its semi-commercial cooking chamber and its capacity make it the best choice to feed all your guests in no time.

Widen your family circle, bring your new Stone gas-fired oven into your home!


  • Just 30 minutes for the first batch!
  • The pyrometer 0 °-500 °C (32 °-932 °F) measures the average temperature of the cooking chamber.
  • Check food as it cooks through the large glass door.
  • Plug and play. Easy to install! Just connect it to the gas supply and let the fun begin!
  • The oven floor is totally produced in-house as a result of over 40 years of experience. Made in Italy with 8 cm thick insulation.
  • An out-and-out 125 Kg gas stove to cook in your garden!
  • The stainless-steel front is folded and handcrafted by our skilled workers.
  • An outdoor oven that cooks two 28 cm pizzas at a time in just 90 seconds.
  • The 4 brushed finish legs have an anti-scratch plastic base and can be adjusted up to 7 cm.
  • The insulating ceramic fibre allows the oven to keep the heat inside the oven for a long time.


Stone Oven - Large
Color Copper
Fuel Type Natural Gas/Propane Gas
Pizza Capacity 4
Bread Capacity
8.8 lbs.
Max. Temperature 500°C (1000°F)
Heat Capacity 83,000 BTU/hr.
Heating Time 30-40 Minutes
Cooking Area 31.5” x 23.6” (743.5 sq. in.)
Chimney Width 5.9"
Configuration Countertop
Overall Dimensions 43.4" (W) x 59.4" (H) x 37.4" (D)
Weight 312 lbs.

Options & Accessories

A large selection of premium quality and 100% made in Italy accessories. For your wood-fired oven or your bbq cooking. You can purchase the best products for all your needs in outdoor and indoor cooking. Our products are specially designed to be easy and fun. Choose the best pizza peels, grill tools, log holders, wooden pizza peel, peel holders in the market.

Multi-Functional Base & Prep Table
  • A multi-functional table that provides an area for preparation, and cooking.
  • Equipped with a large compartment to stack firewood or to place gas cylinders to have them always at the ready.
  • It includes many serviceable accessories such as a peel holder, a handle to move it around, a bottle opener. and some hooks to hang tools like tea towels or oven mitts.
Oven Cover
  • Protective action against bad weather.
  • Made with waterproof, breathable fabric.
  • Easy and quick to fit as it is custom made.
12-Piece Kit Pizzaiolo (New Version)
  • A huge range of pizza-making utensils such as the pizza dough box and the doughball peel, the infrared thermometer, the pizza cutter, the chopping board, the oven mitt, the apron, and the Alfa cookbook.
  • It also includes the new ALFA pizza peel set, the first extendable pizza peels in the world!
  • All the tools are food used certified and they are selected according to high-quality standards.
Vela Peel Holder
  • Unique peel holder with an innovative design with durable powder-coated finish.
  • Holds up to 4 pizza peel tools (sold separately).
  • Suitable for indoor and outdoor use.
BBQ 500
  • A kit to cook in a very special way, a kind of mix between baking, grilling, and barbecuing.
  • Kit includes a rotary grill, pan, and tongs.
  • Can withstand very high temperatures (up to 1,000 °C).


All our ovens have a two-year warranty covering all types of failure due to malfunctioning parts, manufacturing problems, or premature wear even if these events rarely occur.


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